Boston Brewery strikes State gold again
For the second year in a row, Denmark’s Boston Brewing Co has taken home gold medals at the prestigious Perth Royal Beer Awards for the best American-style pale ale and the best packaging.
The awards came only a week after the brewery won two medals at the Royal Adelaide Beer and Cider Festival, again for the best American-style pale ale, and also the best new exhibit.
General manager Glen Daniel said the American-style pale ale, Boondie, had given the brewery a multitude of awards over the past few years.
Head brewer Tyson Addy developed the pale ale with a good portion of rye, which made it unique among other pale ales in the country.
Another key point that set the brewery apart from the rest of its competition was its unique branding.
Together with Perth’s Zendoke designer team, Boston Brewing’s packaging was crowned the best among the best at Perth Royal Beer Awards last weekend.
“All of our names and branding comes from the Great Southern,” he said.
“Boondie for example, is named after a sand boondie, that you throw at each other as rocks at the beach when you’re kids.
“So we used the Elephant Rocks design on our Boondie packaging to let people know that we’re from Denmark.”
After setting their mark in multiple national and State awards, the brewery is now set to expand with a new brewery in Perth and sales to Adelaide and the Eastern States.
“We just focus on making great beers and trying to make people know how great our product is and how great the Great Southern is,” he said.
“We got great stuff down here and every time we won an awards, it doesn’t only promote the business but it also promotes the region for more tourism opportunity.
“And that’s really important for us as well.”
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