World can plan for WA salmon
WA wild salmon is making a comeback into Great Southern supermarket aisles in fresh new cans from Mendolia Seafoods.
The cans come after years of effort to put Australian wild salmon back on the dinner table by Parry Beach fisherman Mark Shepherd.
Mr Shepherd, who supplied Mendolia Seafoods with freshly caught salmon from Denmark, said it had been a difficult journey.
“It’s a shame because labelling it as cat food has put the fish into a low level,” he said.
“We’ve sort of been left out the food market for a long time now.”
Often used as cray bait, WA wild salmon has suffered from an image problem in the past few decades.
But after years of research, Mendolia Seafoods chairman Ennio Tavani said he believed in the potential of the fish on the market.
Together with the fishermen at Parry Beach, Mr Tavani has been trialling and testing WA wild salmon for more than a year.
“These canned salmon will be our first introduction of the fish to the market place,” he said.
“We’ve produced 10,000 cans already in the last month.
“In the next couple of months we’re planning to move into the Eastern States market and that would be where the big consumption will happen.”
Mr Tavani said he was proud to be the first seafood company in Australia to re-introduce WA wild salmon.
He said he hoped to push the fish into the global market within the year.
“The next step is to export it and introduce WA wild salmon to the world. It’s ...a great resource that we have to get out there.”
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