Young Denmark drivers have chance to win big in annual Sober Super Heroes campaign

Kellie BalaamAlbany Advertiser
Denmark Police Senior Constables Mike Hesp and Paul Moore.
Camera IconDenmark Police Senior Constables Mike Hesp and Paul Moore. Credit: Laurie Benson/Albany Advertiser

Denmark police and the Shire of Denmark will join forces for their annual Sober Super Heroes campaign, which begins next week.

Entering its fourth year, Sober Super Heroes aims to help young people in the Denmark area make better choices when it comes to driving practices.

In 2018, 63 per cent of road deaths in regional WA were alcohol-related and 22 per cent of fatally injured drivers tested positive to illicit substances, according to the Road Safety Commission.

The Shire of Denmark RoadWise Committee and Denmark police are working together to recognise and reward young drivers and their passengers who do the right thing.

Young drivers who blow zero in a random breath test have the chance to get a voucher to use at a Denmark business.

After answering some questions, there’s also the opportunity to go into the draw to win a swag.

Passengers in the vehicle with a driver who record a zero reading will also have the chance to win.

Participants can return their answer forms to the Denmark Pharmacy, Denmark Co-Op, and Denmark Tea House Books.

Rather than focusing on the potential consequences of drink-driving, the Denmark RoadWise Committee is taking a different approach of rewarding people who choose to leave alcohol out of the driving equation.

Denmark police officer-in-charge Sgt Matt Hartfield said there were already many young people in the community doing the right the thing.

“We wanted to reward the good choices that young people make and local businesses were really happy to come on board with the program,” he said.

“This was our way to show young people that the whole community appreciates what they’re doing, because their choices affect all of us.

“The whole community can support this campaign by encouraging young people not to drink any alcohol before driving and by setting a good example by doing the same.”

The program runs from November 26-February 14 and the major prize will be drawn in March.

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