Tourism brand push
A plan to develop Katanning tourism and transform the town into one of the top destinations in regional WA has been endorsed by the local council during their ordinary meeting in July.
The Katanning Destination Brand Development and Content Plan will identify Katanning’s unique tourism attributes and define its target audience.
Shire of Katanning chief executive Julian Murphy said the destination brand strategy aimed to identify what the Shire was trying to promote and how it was planning to go about it.
“We want to find something that the community can identify with and help them build a sense of identity and pride,” he said.
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“It’s about bringing together a cohesive story and a cohesive brand for us to promote forward to our target audience.”
As part of the plan, the Shire has appointed a marketing consultant to develop Katanning as a destination brand which will fall in line with Tourism WA’s strategy.
The first part of the plan is to develop the Katanning Content Creation and Stories Project and promote certain aspects of the town.
“One of our strong points is obviously the history and culture in the area,” Mr Murphy said.
“It goes back to the traditional owners of the land, the Noongar people here, and then to the original European settlers and to what Katanning is today, which is a migrant community.”
The indicative budget for the content creation and stories is about $80,000.
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