Time to give back to those who go unnoticed with The Giving Co out to reward human kindness

Most people in Albany know someone who goes unnoticed for the great things they do — and there is a new feel-good movement in the region that hopes to change that.

The Giving Co has been created by Albany mother Zoe Lummis, who wants to make people feel appreciated simply by giving back.

The concept is built on kind gestures and will involve her giving a special box to someone who deserves it each month.

The boxes will be filled with local products donated by local businesses.

Ms Lummis said the donations were already flooding in.

She described The Giving Co as more of a hobby than a business and said the response had been overwhelming.

“The idea came to me a few months ago but I was quite shy and nervous about bringing it to life,” she said.

“I just want people to feel special, from the people receiving the gift box to the businesses making donations.

“Giving to those who either most deserve it or who just need to know they are doing a good job.

“If they are having a rough time, I want to make them smile, even if it’s just for a moment.”

Businesses are invited to make donations of products or services, which Ms Lummis said was a good way to promote their products and get their name out there.

Nominations for the person who will receive the box will open for a two-week period, before she chooses someone who she believes needs the box most.

“There is a wide range of people who I believe should receive the gift box, from the mum who is struggling with children while her husband works FIFO to the neighbour that has just lost a family member and is struggling to cope without them,” she said.

“It really comes down to the people that are doing their best and feel unseen. I want them to know that they are seen and appreciated.

“The donations I have received so far, which will be spread over a few gift boxes, range from craft items to vouchers for beauty treatments.

“No donation is too small and even if you’re not a business but you have a beautiful garden and want to donate flowers, that would be amazing.”

People can contribute by contacting The Giving Co on Facebook or Instagram.