Radio dials in on a clearer reception

Triple M was launched on Albany’s airwaves on December 15.

Hot FM has now changed Hit FM RadioWest to Triple M and regional manager Paul Cook said it was all part of a bigger picture.

“Southern Cross Austereo is our parent company and is the largest radio network in Australia,” he said.

“Someone wanting to advertise into Albany knows the Triple M and Hit brands and what they stand for and the audience they target at a glance and this will help bring more money into our community.

“Apart from the commercial aspect, listeners from anywhere in the nation will always know where their favourite radio station is, no matter where they travel in Australia, by seeing the re-brand.”

Mr Cook said the name change would bring to the company flash new signs and posters, but no significant changes to company policy.

“We will still bring together the best mix of local and national programs to our audience.”

Mr Cook said he first worked for Austereo back in 1997 at SAFM in Adelaide and had been general manager in Albany for two years now.

“This is the first time I’ve managed a complete re-brand. Radio, like so many other industries, is always changing — and this is the latest in a long line of developments and improvements,” he said.

“We have nearly finished re-building our new studio, which will be one of the best and most unique in Australia when it’s finished next month.

“I’ve put ‘Radio House’ back on the front of the building, paying respect to the great history 6VA has in this town, and my goal is to grow, develop and improve local radio in Albany.”