New Amazing South Coast head keen to get to work

The new Amazing South Coast executive officer hopes to bring some of his experience from northern Australia to Western Australia’s south coast.

Peter Grigg was announced as the new chief executive of Amazing South Coast Tourism Inc. on Thursday and will start work in February.

Mr Grigg, who spent 17 years as a barramundi fishing charter operator in the north of the state and was general manager for East Kimberley Tourism Association and Tourism Central Australia, said he’s keen to get to work.

“I have had the opportunity to work in three of the most dramatic landscapes in Australia: the Kimberley, Australia’s red centre and the sandstone wilderness country of Queensland’s central highlands,” he said.

“I’m really looking forward to being part of the Amazing South Coast. The landscape is as breathtaking as the Kimberley, as iconic as the red centre and as diverse in product as central Queensland.”

Amazing South Coast Inc chairman Dennis Wellington said he was excited to have Peter on board.

“Given the heightened interest in the south coast through our tourism campaign and ever increasing cultural significance through the Anzac centenary and Field of Light, there is now a significant opportunity to promote this region while we have national and international attention,” he said.

“Peter’s wide range of experience and understanding of the tourism industry will maximise our potential and bring benefits to the region and local businesses.”

Peter said he would target working with local and state leaders, tourism operators and business across the region.

He will be in the region next week for tourism meet and greet functions in Mount Barker, Denmark and Albany.