Community urged to continue following rules as Beam e-scooter trips pass 100,000km mark within City of Albany

Beam Mobility has launched a campaign urging the Albany community to help ensure the company’s e-scooters are parked properly following use. The Park Kind campaign is being delivered digitally and via the company’s app and comes as Beam reports its scooters have been ridden more than 100,000km in Albany since their late October launch. The messaging tells users to park by the kerb without causing obstructions such as blocking building access or paths. It also says to park at least 1.5m away from city infrastructure and reminds riders they will not be able to end a ride in designated no parking zones. Beam WA operations manager Stuart O’Callaghan said technology on the scooters allowed the company to regulate their use, but it was still up to riders to understand their responsibilities. “We’re keeping a particular eye out on offences like dangerous riding around pedestrians, tandem riding and parking in accordance with the rules, and encourage community members to ensure they’re doing the right thing and reporting those who aren’t,” he said. “The majority of riders are riding responsibly, saving Albany over 17,000kg in CO2 emissions in shifting from cars to e-scooters. “The average Beam rider in Albany travels approximately 2.8km, showing that e-scooters are replacing car journeys under 5km — similar to what we see in other cities with shared e-scooters.” The number of Beam employees directed to enforce riding rules on the street has also been increased. Riders can be stopped from using the scooters under the company’s three strike policy if they are caught breaking the law. Confirmed offences have led to 80 infringements being issued in Albany and four individuals being permanently banned. “This campaign serves as a reminder of the riding and parking rules, and we’ll be working closely with the council and local police to educate and enforce them,” Mr O’Callaghan said. Incorrectly parked scooters can be reported to Beam’s 24-hour customer service hotline or via the company’s app.