Powder snorting video could cost Nadia Bartel lucrative endorsement deals

High-profile WAG Nadia Bartel stands to lose more than just her reputation after footage emerged of her appearing to snort a white powder off a dinner plate.

The 36-year-old could be in line to cop a hefty fine of up to $5,452 for breaching Melbourne's ban on home gatherings, and miss out on her lucrative endorsement deals.

Premier Daniel Andrews was asked if he has seen the video of Bartel and her friends and urged Melburnians to “follow the rules”.

“I would urge everybody to do their very best to follow the rules, all of the time. I know it’s tough, it’s very difficult,” he said.

“Beyond that, I don’t tend to comment on footage that I haven’t seen.”

The now-deleted controversial video was uploaded to Instagram on Thursday night by her friend and business partner, Ellie Pearson.

The pair run the Spray Aus fake tan company and Bartel promotes products for several lifestyle and wellness brands to her more than 560,000 Instagram followers.

In a brief statement to the Herald Sun on Friday afternoon, a Department of Health spokesman said: “The Department of Health is liaising with Victoria Police in relation to the alleged incident.”

It was reported that two plain clothes police officers arrived at Bartel’s $3 million residence in Melbourne’s inner-east late on Friday and repeatedly rang her doorbell.

The officers were unable to get inside and left the property in unmarked vehicles.

It comes as the former wife of Geelong AFL champion Jimmy Bartel went into damage control on Friday evening to issue a heartfelt apology, presumably over the matter, although it was not directly referenced in the short statement.

“I have let you all down by my actions,” she wrote.

“I take full responsibility and I am committed to taking all necessary steps to ensure I make better choices in future.

“To my family and friends, my business partners and the public health workers trying to keep us all safe, I am embarrassed and remorseful.

“I am truly and deeply sorry. I hope I can earn your forgiveness and, in time, your trust.”